INDUSTRY:
SPORTS
CLIENT:
ADIDAS
YEAR:
2024
EXPERIENCE:
CREATIVE DIRECTION, CONCEPT, PRODUCTION
ADIDAS
ADIDAS
what we did.
Instead of inviting gamers to the real world, Adidas decided to bring the world of soccer to them, by creating a replica of the iconic National Stadium of Peru in the virtual world of Minecraft. To pull this off, they teamed up with MOX and dozens of gamers to collaboratively unveil the new jersey in a live-streamed event that sent shockwaves throughout the sports world.
brief.
brief.
Adidas made a triumphant return to sponsor the Peruvian soccer team after a 36-year hiatus, much to the delight of millions of nostalgic and emotional Peruvians. However, with the rise of the Generation Z, things were not as straightforward as before.
what we did.
what we did.
Instead of inviting gamers to the real world, Adidas decided to bring the world of soccer to them, by creating a replica of the iconic National Stadium of Peru in the virtual world of Minecraft. To pull this off, they teamed up with MOX and dozens of gamers to collaboratively unveil the new jersey in a live-streamed event that sent shockwaves throughout the sports world.
results.
+157 MM Impressions
+10000 Twitch live viewers
+700 K earned media
+Sold out Jersey.
results.
+157 MM Impressions
+10000 Twitch live viewers
+700 K earned media
+Sold out Jersey.
brief.
Adidas made a triumphant return to sponsor the Peruvian soccer team after a 36-year hiatus, much to the delight of millions of nostalgic and emotional Peruvians. However, with the rise of the Generation Z, things were not as straightforward as before.
