INDUSTRY:

FINANCE

CLIENT:

CREDICORP

YEAR:

2025

EXPERIENCE:

CREATIVE DIRECTION, CONCEPT, PRODUCTION, PHOTOGRAPHY

Cover
Cover

CREDICORP

CREDICORP

what we did.

We realized that tech talent goes through three very distinct stages in their careers.The first is a dreamer stage — where they focus on imagining, and look for a place that gives them the freedom to do just that. This is usually found in startups. The second stage is about making those ideas real. To do that, they need investment and long-term vision. The third stage is about personal growth. Here, they seek stability — a solid environment where they can secure a future for themselves and their families. Credicorp, Latin America’s leading financial company, is the perfect place to experience all three stages — at once.

That’s how we created:

“Cree, Crea, y Crece at Credicorp.” (Believe, Create, and Grow at Credicorp)

brief.
brief.

How can financial companies attract and grow top-tier tech talent in a world being reshaped by technology?

what we did.
what we did.

We realized that tech talent goes through three very distinct stages in their careers.The first is a dreamer stage — where they focus on imagining, and look for a place that gives them the freedom to do just that. This is usually found in startups. The second stage is about making those ideas real. To do that, they need investment and long-term vision. The third stage is about personal growth. Here, they seek stability — a solid environment where they can secure a future for themselves and their families. Credicorp, Latin America’s leading financial company, is the perfect place to experience all three stages — at once.

That’s how we created:

“Cree, Crea, y Crece at Credicorp.” (Believe, Create, and Grow at Credicorp)

results.

+5.4 million people reached

+2.3 million video views

800+ applications

But beyond the numbers, we achieved something even more valuable: we positioned Credicorp as a destination for the region’s top tech talent.

results.

+5.4 million people reached

+2.3 million video views

800+ applications

But beyond the numbers, we achieved something even more valuable: we positioned Credicorp as a destination for the region’s top tech talent.

brief.

How can financial companies attract and grow top-tier tech talent in a world being reshaped by technology?