INDUSTRY:
INSURANCE
CLIENT:
PACIFICO
YEAR:
2020
EXPERIENCE:
CREATIVE DIRECTION, CONCEPT, PRODUCTION
PACIFICO
PACIFICO
what we did.
We managed to get Obama, Messi, Pope Francis, and some of the most recognizable faces on earth to speak out against drinking and driving — without paying a single cent.
brief.
brief.
Peru ranks third in Latin America in deaths due to traffic accidents. There, the maximum legal level when driving is 0,5 grams of alcohol per liter of blood. How can we make sure every Peruvian is familiar with this 0.5?
what we did.
what we did.
We managed to get Obama, Messi, Pope Francis, and some of the most recognizable faces on earth to speak out against drinking and driving — without paying a single cent.
results.
2 x Cannes Lions
2x El Ojo de Iberoamérica
Grand Prix at the Peruvian creative circle
Gold at DDB Worldwide Bill Bernbach Global Awards
results.
2 x Cannes Lions
2x El Ojo de Iberoamérica
Grand Prix at the Peruvian creative circle
Gold at DDB Worldwide Bill Bernbach Global Awards
brief.
Peru ranks third in Latin America in deaths due to traffic accidents. There, the maximum legal level when driving is 0,5 grams of alcohol per liter of blood. How can we make sure every Peruvian is familiar with this 0.5?
