INDUSTRY:
FINANCE
CLIENT:
CREDICORP
YEAR:
2025
EXPERIENCE:
CREATIVE DIRECTION, CONCEPT, PRODUCTION, PHOTOGRAPHY
AMAZON
AMAZON
what we did.
Introducing Vanishing Emails. This new digital tool, powered by Amazon Web Services, automatically removes promotional emails once their promotion expires, significantly reducing the carbon footprint from data center energy use. The tool's algorithm enables users to efficiently manage their inbox automatically and optimize storage by effortlessly removing emails.
brief.
brief.
Each year, billions of emails quietly fill our inboxes—and the atmosphere. In 2023 alone, just one day of email activity released 3,200 tons of CO2. The advertising industry plays a major role, sending 104 billion promotional emails daily, responsible for over 30% of these emissions. It raises a crucial question: can the industry fueling the problem also lead the way to a solution?
what we did.
what we did.
Introducing Vanishing Emails. This new digital tool, powered by Amazon Web Services, automatically removes promotional emails once their promotion expires, significantly reducing the carbon footprint from data center energy use. The tool's algorithm enables users to efficiently manage their inbox automatically and optimize storage by effortlessly removing emails.
results.
-210 billion expired promotional emails deleted
-6500 tons of co2 emissions reduced
-Cannes Lions Innovation Winner
results.
-210 billion expired promotional emails deleted
-6500 tons of co2 emissions reduced
-Cannes Lions Innovation Winner
brief.
Each year, billions of emails quietly fill our inboxes—and the atmosphere. In 2023 alone, just one day of email activity released 3,200 tons of CO2. The advertising industry plays a major role, sending 104 billion promotional emails daily, responsible for over 30% of these emissions. It raises a crucial question: can the industry fueling the problem also lead the way to a solution?
