INDUSTRY:
TOURISM
CLIENT:
PROM PERU
YEAR:
2020
EXPERIENCE:
CREATIVE DIRECTION, CONCEPT, PRODUCTION, PHOTOGRAPHY
MOVISTAR
MOVISTAR
what we did.
Sometimes it’s key to change our point of view to get to see the full picture. That’s why we created a story told from two perspectives: the adults’ one and the one of the boy at school. In order to switch sides, users simply need to turn their phone. The key: if users don’t get to turn their phones, they’d miss the other point of view, so they’d never get to understand the full story. The campaign was designed to be part of Movistar’s “Chose to take care of you" platform that aims to raise awareness about the use of technology.
brief.
brief.
6 out of 10 school-age children claims to have been a victim of Cyberbullying. The problem is that we don’t get to actually see the problem.
what we did.
what we did.
Sometimes it’s key to change our point of view to get to see the full picture. That’s why we created a story told from two perspectives: the adults’ one and the one of the boy at school. In order to switch sides, users simply need to turn their phone. The key: if users don’t get to turn their phones, they’d miss the other point of view, so they’d never get to understand the full story. The campaign was designed to be part of Movistar’s “Chose to take care of you" platform that aims to raise awareness about the use of technology.
results.
+100 cyberbullying reports
+ Several Schools in Argentina now use perspectives to show the problem
results.
+100 cyberbullying reports
+ Several Schools in Argentina now use perspectives to show the problem
brief.
6 out of 10 school-age children claims to have been a victim of Cyberbullying. The problem is that we don’t get to actually see the problem.
