INDUSTRY:
FMCG
CLIENT:
UNILEVER
YEAR:
2021
EXPERIENCE:
CREATIVE DIRECTION, CONCEPT, PRODUCTION
SKIP
SKIP
what we did.
We realized Skip already had the biggest campaign ever made for them — they just didn’t know it yet. We’re talking about the “Skip Ad” button. That precious little thing that appears every time a commercial tries to ruin your YouTube video. (Sorry, industry — just facts.) That button “cleans” what you don’t want to see. And that’s exactly what Skip detergent does with your clothes.
It’s no longer a secret: the “Skip Ad” is, in fact, a Skip ad.
brief.
brief.
Skip is a well-established brand in the laundry care space.But in advertising terms, it has struggled to build a meaningful connection with younger generations. So the question is: How do we put Skip back into the cultural conversation?
And more provocatively: How do we turn an act of ad rejection… into an act of brand love?
what we did.
what we did.
We realized Skip already had the biggest campaign ever made for them — they just didn’t know it yet. We’re talking about the “Skip Ad” button. That precious little thing that appears every time a commercial tries to ruin your YouTube video. (Sorry, industry — just facts.) That button “cleans” what you don’t want to see. And that’s exactly what Skip detergent does with your clothes.
It’s no longer a secret: the “Skip Ad” is, in fact, a Skip ad.
results.
Billions of clicks (and counting)
results.
Billions of clicks (and counting)
brief.
Skip is a well-established brand in the laundry care space.But in advertising terms, it has struggled to build a meaningful connection with younger generations. So the question is: How do we put Skip back into the cultural conversation?
And more provocatively: How do we turn an act of ad rejection… into an act of brand love?
