INDUSTRY:
HEALTH
CLIENT:
SONY
YEAR:
2021
EXPERIENCE:
CREATIVE DIRECTION, CONCEPT, PRODUCTION
SONY
SONY
what we did.
Together with INCUCAI, Sony Music Argentina, and Dante Spinetta, we created a video that can only be clearly seen on mobile devices when you point the camera directly at someone else’s eyes.
Otherwise, the footage appears blurry, oversaturated, and shadowed.
brief.
brief.
Each year, around 3,000 people in Argentina are added to the waiting list for a corneal transplant.The problem is, the lack of donors makes it impossible to help everyone who needs one.
what we did.
what we did.
Together with INCUCAI, Sony Music Argentina, and Dante Spinetta, we created a video that can only be clearly seen on mobile devices when you point the camera directly at someone else’s eyes.
Otherwise, the footage appears blurry, oversaturated, and shadowed.
results.
+4000 users signed the bill to become donors
results.
+4000 users signed the bill to become donors
brief.
Each year, around 3,000 people in Argentina are added to the waiting list for a corneal transplant.The problem is, the lack of donors makes it impossible to help everyone who needs one.
